Ranking better - Preparing Your Website for Google’s Algorithm Update

Blue Mantis

Optimising for Core Web Vitals

Have you heard the news? For once, Google have shared details on how to prepare your website for an upcoming algorithm update, and it's all about 'core web vitals'.

Find out what you need to do to prepare your website for these changes and get a free core web vitals audit from our expert team.

Learn more below and email us at hello@bluemantis.com or call 0113 323 1700 to get your free site audit.

In May 2020, Google announced they would be updating their website ranking algorithm in 2021, to put a greater emphasis on ‘Core Web Vitals’.

Meaning? If you improve your website’s interactivity, visual stability and loading time, then you’ll improve your chance of ranking better in search listings.

So how do we do this?

Let’s drill down into what each core vital means and how you can optimise your website for it (and beat your competitors).

LCP 19
FID 20
CLS1 18

Core vital #1
Loading aka LCP

LCP measures loading performance. In English, this means how long it takes the main elements of a page to load once a user lands on it.

Ways to optimise your website’s LCP

1. Ensure the main elements of the page load quickly (within 2.5 seconds) whilst the rest of the page loads in the background

2. Reduce image sizing (especially header images!)

3. Improve your server response time

Core vital #2
Interactivity aka FID

FID measures your website’s interactivity. Which essentially means, when someone clicks on a page within your website, how quickly does that page interact and process that click. Nobody likes clicking on a page and nothing happening!

Ways to optimise your website’s FID

1. Clean up JavaScript (*waves at developers*) aka reduce JavaScript execution time

2. Ensure your pages have a FID of less than 100 milliseconds

Core vital #3
Visual Stability aka CLS

CLS measures your website’s stability. You know that annoying thing when you click the ‘buy’ button and the whole page shifts slightly? THAT. Google does not like elements shifting around on a page and neither do your users.

Ways to optimise your website’s CLS

1. Avoid overloading your website with pop-ups and unoptimised animations

2. Ensure all images include dimensions

3. Ensure pages maintain a CLS of less than 0.1

So in summary

Google wants your website to:

  • Load quickly for the user
  • React quickly when a user interacts with it
  • Not shift around as a user interacts with it

The reward? A better chance of higher rankings in search results, which means more revenue for your business.

Let our developers and SEO experts take the stress out of improving your website performance.

Get in touch today for a free initial audit.

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