Together with The National Franchised Dealers Association (NFDA), web development agency, Blue Mantis, has launched a free automotive industry performance report, known as the Automotive Digital MOT, that allows auto dealerships to understand how their website is performing in terms of online visibility and user experience.
The aim of the report is to help shine a spotlight on areas where dealerships can improve their online performance, with the ultimate goal of generating more auto sales.
For dealerships interested in improving their online performance and receiving their own personalised automotive Digital MOT report, they simply need to provide their contact details to receive their report within 72 hours.
The way you link to content throughout your site and the quality of other websites linking to your website impacts your search engine visibility.
Page Speed is not only a key search ranking metric but it also impacts user experience on your website.
This measures the quality of the content you publish on your website and the frequency at which it is published.
Google My Business is an important search engine visibility tool.
This area measures how well the technical elements of your site have been implemented in regards to website performance.
The report and personalised digital MOT score is set to be the go-to reference point for dealerships looking to benchmark and improve performance, with many dealerships already incorporating the feature into their digital strategy.
If 2020 has taught us anything, it’s the importance of having an effective digital presence to fall back on, should your brick and mortar doors have to close. This means having a website that is not only easy to use but that can also easily be found by your target customers. That’s where website optimisation comes in and where the Digital MOT report can guide you.
Once you receive your personalised report, it’s up to you to take action to improve the areas that require the most attention, so you can improve your online visibility and user experience.
Of course, to do this, you’ll likely need some assistance from expert web developers and experienced website performance professionals - and that’s where Blue Mantis can come in.
Our team is passionate about all things website performance, so if you need help our team is passionate about all things website performance, so if you need help improving your score and staying ahead of competitors, then just say the word and we’ll get started. roving your score and staying ahead of competitors, then just say the word and we’ll get started.