The Brief

Cars 2, a well-known motor dealer group with major retail sites and aftersales based all over West and South Yorkshire. They came to us after a recommendation from an SEO company we were closely working with. Their problem? A slow website with a network of legacy stock control systems, shoehorned into a WordPress website.

Cars 2 used cars page website

Our solution

A complete new website, with capabilities including full SEO access in the management system and CAP HPI, Autotrader and Motors integrations

Blue Mantis guided Cars 2 through a discovery session - each step identifying what their strengths were and what their threats were. We wanted to take them beyond manually inputting data, both online and offline, in order to free their time to focus on other aspects of their business, and digitally transform their efficiencies.

We diagnosed the issues, and suggested a complete site rebuild from the ground up.

Cars 2 overview page website 1

What we did

  • • An easily accessible and navigable CMS with 'how-to' guides to give Cars2 full control
  • • Fully responsive website that works across devices
  • • Add pending 'draft' pages
    • • Auto retrieve when new cars are released
    • • All SEO management within the CMS
    • • A whole new stock management system
    • • Migrate from offline processes into a single source
    • • Stock management extension that can push to any 3rd party location
    • • CAP HPI, Autotrader and Motors (eBay Cars) integrations (to name a few)
    • • Enquiry system
Cars 2 admin

The outcome?

A streamlined process, both offline and online, for Cars 2 with continuous performance updates to stay seen through the top search engines. User experiences are analysed and feedback is welcomed from users throughout the site. This ensures that conversion rates are optimised and allow for more sales.

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