We’ve worked with Colin Appleyard since 2015, a multi-dealership franchise specialising in both cars and bikes, so when they came to us to take the next steps for their business, we weren’t afraid to step up to the mark.
The problem they faced was the fact that both their car and bike products sat on one single site, making it more difficult to rank organically for both product types, plus making a less desirable user experience for the customer.
After various in-depth discovery sessions, Blue Mantis suggested separate areas for bikes, cars and the Colin Appleyard shop - all with their own subdomain and unique filtering system for browsing products. This would allow for a better user experience and also enable more targeted SEO and marketing campaigns, which could be managed easily within the updated Content Management System.
What we did
Fully transactional multipurpose website
Ability to add offers and apply site wide
Upgraded user experience driven drop downs and navigation
Enquiry management system
Better stock visibility
Improved sales management
An easily accessible & navigable CMS, with a drop down system to access the different subdomains
SEO management within the CMS
CAP HPI API feed integration
Strategic marketing campaigns including PPC, SEO, Social ads, PR
Upgraded forms and booking system for MOTs and servicing appointments
Test drive forms
On page sticky bar that keeps a user on the page and shows different forms:
- ‘Value my vehicle’
- ‘Book a test drive’
- ‘Request a brochure’
- ‘Make an enquiry’
Dynamic vehicle banners that pull in information about each vehicle to entice the potential customer, including emissions, insurance group information and road tax
A huge increase of 133% in inquiries, year on year, a clean, easy to navigate website and smart tracking systems to help the business make daily decisions on how to outperform competitors.
We love the opportunity to work with new clients. If you have a project you would like to discuss, feel free to give us a call
Our small and efficient size allows us to provide a friendly, honest and reliable service. We really value our clients, building and sustaining strong relationships. Our objective is to provide you with a competitive web presence as well as providing a full range of design services to help your business succeed.